2010 heralds the 10th anniversary of Abracadabra, the most successful diabetes nursing conference in the events calendar. Once again, Abracadabra will be run in three locations across the UK to allow busy nurses to attend their venue nearest them: London, Birmingham or Manchester.

Chaired as always by Simon Breed, publisher of SB Communications, this year's meeting focuses on the desire for nurses to optimise every precious moment they spend with people with diabetes, recognising how to make the most of their skills and resources at all times. This necessarily also involves embracing and exploiting the benefits, as well as challenging the limitations, of their own working environments, including addressing the sometimes contradictory agendas of key influencers such as QOF indicators.

This year's speakers include nurses and doctors as well as people with diabetes. Their collective aim will be to examine diabetes care from all perspectives - as health care professionals we deal with diabetes day to day but this conference will enforce the much heralded, but not always heeded, message that people with diabetes, the ones who appear in front of us, have to deal with this often depressing disease every day of their lives. And it is their needs that must remain uppermost in all our minds, even when issues relating to politics, resources, NHS structures etc. seem overwhelming.

We promise to make the 10th annual Abracadabra Diabetes Nursing event as interactive and exciting as ever and look forward to welcoming you to one or more of the locations.

| Mags Bannister, Nurse Consultant in Diabetes Care, Bradford | Maureen Wallymahmed, Nurse Consultant, Liverpool | Jane Diggle, Practice Nurse Pontefract